Social Media as a Teaching‐Learning Tool to Enhance Students' Professional Profile: The Case of LinkedIn.

ABSTRACT One of the primary goals of universities is to foster students' professional development and boost their employability. Social media platforms have become integral in today's digital age, causing disruptions in health, education and sport. University educators have integrated these platforms into classrooms to create online and hybrid teaching environments. However, research indicates that graduate students often lack proficiency in leveraging social media for professional use. This study examined the impact of an educational intervention conducted through LinkedIn, focusing on 61 undergraduate sport management students (80.30% male, 19.70% female) from a Spanish university during the 2020–2021 academic year. Pre‐test and post‐test questionnaires evaluated social media's potential as a teaching tool. Descriptive statistics, the Wilcoxon test and Cohen's d effect‐size calculations were used. The results highlight LinkedIn's value as a teaching‐learning tool and its potential for enhancing students' professional development and engagement in the sport industry. [ABSTRACT FROM AUTHOR]