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Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education.

Authors :
Zarandi, Negin
Soares, A.
Alves, Helena
Source :
Journal of Marketing for Higher Education. Jul-Dec2024, Vol. 34 Issue 2, p895-919. 25p.
Publication Year :
2024

Abstract

As competition for student enrollment and funding among universities increases, higher education institutions (HEI) need to critically endeavor to implement and offer high quality service experiences. Drawing on current literature on student co-creation, this paper aims at presenting a systematic review of the literature on co-creation strategies in higher education (HE) in order to map extant research on this topic and offer a consolidated view of how co-creation may contribute to creating mutual value for institutions and students. The findings of our review include a descriptive analysis of the body of papers and a thematic analysis structured under three themes; (1) co-creation strategies that can be used by HEI; (2) Co-creation barriers and benefits for HEIs; and (3) Co-creation barriers and benefits for students. We identify an exhaustive inventory of the strategies, barriers and benefits studied in extant literature. Finally, directions for further studies are identified. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
08841241
Volume :
34
Issue :
2
Database :
Academic Search Index
Journal :
Journal of Marketing for Higher Education
Publication Type :
Academic Journal
Accession number :
181054415
Full Text :
https://doi.org/10.1080/08841241.2022.2134956