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What is the role of the corporate editor?

Authors :
Crescenzo, Steve
Source :
Communication World. Sep/Oct2005, Vol. 22 Issue 5, p12-142. 2p. 1 Cartoon or Caricature.
Publication Year :
2005

Abstract

This article focuses on the role of corporate editors. The primary role as a corporate editor is to help employees help the organization succeed. And corporate editors don't do that by burying them with values statements or by listing promotions and service anniversaries. One sure way to help employees help the organization is to be the one thing that every company needs, a translator. Every business group has its own jargon, a lexicon that only people with a background in that area of expertise can understand. Accountants have their jargon, marketers have theirs. Engineers, salespeople, nurses, truck drivers, operations folks, they all speak their own private little language, loaded with acronyms, terms and phrases that nobody else in the organization understands. The job of business communicators and corporate editors is to translate those different languages to the rest of the organization. They need to be the bridge between various content experts and employees. Because the more employees understand how the different factions of the organization work, the better position they'll be in to help the organization succeed. INSET: Two phrases that can help you be a translator.

Details

Language :
English
ISSN :
07447612
Volume :
22
Issue :
5
Database :
Academic Search Index
Journal :
Communication World
Publication Type :
Periodical
Accession number :
18103275