Morte contemporânea: rastros valiosos e duradouros ou negação da morte?

Reflective essay whose proposition addresses the contemporary report entitled "Black Mirror" of real life: Brazilian founds Startup to recreate dead people, written for Forbes Brasil magazine and published on September 20, 2020. What interests us to problematize in this essay concerns the government of the other, the discipline and the possible biopolitical changes resulting from this enternization of oneself. From the Cultural Studies, specificly using concepts of Foucault and Byung-Chul Han, we analyze how the discourses about death are presented in this report, understanding the government of bodies and ways of life, in a perspective in which a human identity would be mapped, processed and monetized in an artificial intelligence. Expanding the Foucaultian meaning, we would be moving from disciplinary society and biopolitics to income society and from "psychopolitics", from panopticon to virtual or digital pan-optical. It is seductive to stay alive and produce positive emotions in the people we love, even after our death. For health professionals, these reflections are valid in the conduction of care practices and in understanding finitude. [ABSTRACT FROM AUTHOR]