A critical study of the term « Influencers » in the digital communication environment.

The terminology in the digital media environment has multiplied in recent years due to the multiplicity of its user segments. We often hear about electronic journalists, content creators, and so-called "influencers." The term "electronic journalist" and the term "content creator" are clear terms in terms of concept and in terms of the segment that each term represents, whether in its activity on social media sites, its goals, or its roles towards the recipient or society, while the term "influencers" is one of the most unclear terms. The landmarks, whether in relation to the segment represented by this concept or in relation to their characteristics and advantages, in terms of the influence they exert and the possibility of describing them with the term "influencers" in all its meanings, who are sometimes almost classified as leaders of public opinion; This brings us back to the periods of influence theories and magic bullet theory, while there is a category of so-called "influencers" who can only be considered as advertising or commercial fronts at times. The results of the study concluded that it is important to reconsider the term "influencers" and apply it to the category that actually contributes to influencing society and leading public opinion, whether in the political, social, cultural, or other fields. Like content creators. [ABSTRACT FROM AUTHOR]