СОЦІАЛЬНЕ ІНВЕСТУВАННЯ ЯК ЕЛЕМЕНТ СТРАТЕГІЇ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ.

This article is devoted to the study of the implementation of the principles of sustainable development in the activities of companies and the concept of corporate social responsibility. From the perspective of companies, investment is seen not only as a prerequisite for expansion, development and capital increase, but also as a tool for solving social problems, increasing human capital and mitigating environmental threats. The social focus of investments is being strengthened in order to create a positive social effect and social well-being. It has been proven that in the conditions of economic instability, social entrepreneurship becomes an effective mechanism for supporting vulnerable groups of the population and strengthening the potential of the country as a whole. The authors of this study have made an attempt. The article tries to answer the question: how does social investment affect the development of the strategy of corporate social responsibility? The analysis of the definition of "social investment" has been carried out and it has been established that it has a different meaning for different representatives of the society, depending on which sector they belong to: resources used to achieve specific social goals, financial support of the social sector, investments that provide financial benefit and positive social effect, investments, specific groups of financial instruments that are designed to contribute to the formation of a positive image of the company and are part of its business strategy, etc. It has been established that the main idea of impact investing is that the investments can be at the same time profitable and useful for the society. This distinguishes it from traditional philanthropy, where financial return is not the goal, and from traditional investing, which focuses solely on maximizing profits. The directions of impact investments have been outlined. Social investment is the highest form of both corporate social responsibility and investment activity. The company's implementation of social investments testifies to its high economic development, advanced management, high organizational culture and reliable prospects in the future. In other words, enterprises can obtain significant long-term profits, gain the support of the state and the society, and also significantly improve their corporate image. [ABSTRACT FROM AUTHOR]