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MTV fires up assault on iTunes.

Authors :
Klaassen, Abbey
Source :
Advertising Age. 8/22/2005, Vol. 76 Issue 34, p1-35. 2p. 2 Color Photographs.
Publication Year :
2005

Abstract

Reports on the plans of MTV to offer a digital-music service in partnership with iTunes called Urge which is set to launch in 2006. Components of the digital-music service; Growth of the digital-music business in 2005; Plans of MTV for the promotion of the digital-music service.

Subjects

Subjects :
*DIGITAL audio
*DIGITAL music
*BUSINESS partnerships
*DIGITAL media

Details

Language :
English
ISSN :
00018899
Volume :
76
Issue :
34
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
18058251

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Authors Abstract Subjects Details