Utilization of SEO and instagram tags for Ryanza Bakery products marketing.

Internet and social media have become an inseparable part of everyday life. In April 2022 in Indonesia there were 191.4 million active users of various social media platforms. 99.9 million of them are Instagram users. This situation is a new opportunity for business actors, especially Ryanza Bakery to market their products online. Online product marketing has many benefits including being able to increase sales significantly, expand marketing reach, and can cut marketing costs. This study aims to provide knowledge and optimization of the use of Search Engine Optimization (SEO) and Instagram Tags for Ryanza Bakery products marketing. The results show that SEO and Instagram Tags have a great opportunity to increase the business capacity and profits of Ryanza Bakery. [ABSTRACT FROM AUTHOR]