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Implementation of a marketplace application for web-based influencers.

Authors :
Yuswardi, Yuswardi
Andiyan, Andiyan
Sutrisno, Sutrisno
Zulkifli, Zulkifli
Juandi, Iwan
Source :
AIP Conference Proceedings. 2024, Vol. 3098 Issue 1, p1-5. 5p.
Publication Year :
2024

Abstract

Marketing is the spearhead of a firm, since it is well recognized that brand names already have value in the community, in addition to an influencer's ability to shape people's lives. Consequently, the creation of a platform that accommodates a celebgrams inventory of endorsement services might be an innovation when paired with the marketing demands of enterprises and the impact of socially influential individuals. The centralized endorsement service catalog is constructed using a web-based information system where consumers may see a list of celebgrams as well as account-specific information and conduct transactions. The information system was developed using the Unified Software Development Proces (USDP) methodology, which includes the steps of establishing the analysis model, design model, devlopmnet model, implementation model, and testing model. Unified Modeling Language is used throughout the modeling process. As a consequence of the study, artist management has created social buzzer, a marketplace that acts as a middleman between businesses and celebrities. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
0094243X
Volume :
3098
Issue :
1
Database :
Academic Search Index
Journal :
AIP Conference Proceedings
Publication Type :
Conference
Accession number :
180455317
Full Text :
https://doi.org/10.1063/5.0223807