WAKING UP TO SCREENS Digital Consumption in Adult Population at the Start of the Day and Opportunity Cost Perceived.

A study was conducted on a sample of 447 adults in Spain who recorded their digital consumption habits upon waking up in the morning, still in bed. The analysis instrument included a total of 67 parameters related to the device, content consulted, and perceived cost-opportunity, which involved 29,949 open-ended responses. The results demonstrate that, upon waking, individuals utilise their mobile devices to access WhatsApp, the alarm application, and Instagram, thereby compromising their sleep time, improving their organisational skills, initiating the day with a sense of calm and composure, and engaging in physical exercise. It is imperative that society integrates attention economy and digital self-criticism as educommunicative practices. [ABSTRACT FROM AUTHOR]