Echte Nachhaltigkeit braucht dich!

The article "Real sustainability needs you!" discusses various approaches and examples of sustainable communication and actions. Networks of comedians are introduced who inform about climate change with humor, as well as a speculative project that presents alternative corporate structures. It is emphasized that in addition to technological solutions, sustainable behavioral changes are also necessary. Other topics include the use of positive communication, transparent language, and creative means to promote sustainable behavior. The role of the creative industry and the need for a code of conduct for sustainability are also highlighted. [Extracted from the article]