КОНЦЕРТНЕ ВИКОНАВСТВО ЯК ФЕНОМЕН КУЛЬТУРИ: КОМУНІКАТИВНИЙ АСПЕКТ

The purpose of the article is to consider the concert performance as a cultural phenomenon in its historical genesis and diachrony and to identify its communicative aspects. The research methodology is based on the application of interdisciplinary and systemic approaches, as well as a set of such research methods as cultural, analytical, and synthetic, which will allow a comprehensive consideration of the given problem and obtain reliable and substantiated research results. The scientific novelty of the work lies in the theoretical understanding of concert performance as a cultural phenomenon and its communicative features and main development trends in the context of modern dynamics of culture and technology. Conclusions. Concert performance is a multifaceted phenomenon that has a huge impact on culture and society, while creating new aesthetic experiences, promoting cultural exchange and the development of musical art. In today's world, where music is an important part of everyday life, concert performance remains a source of creative expression and a means of cross-cultural communication. It combines traditions and the latest technologies, global trends and individual cultural features. Concerts continue to be an important part of the cultural life of modern society, offering unique opportunities for communication and creativity. Contemporary concert performance often transcends national boundaries, contributing to global cultural exchange. International tours, participation in festivals and cooperation with musicians from different countries contribute to the mutual enrichment of cultures and the expansion of the musical horizon. [ABSTRACT FROM AUTHOR]