Republicans, Democrats, and the New Politics of Old Values.

In 1992, the Clinton campaign ran on the slogan, "It’s the economy, stupid!" Eight years later, Al Gore "lost" to George W. Bush, despite the fact that many Americans believed the economy was the best it had been in their lifetimes. While economics matters in politics, an even more important calculation in determining how citizens vote is their sense of a candidate’s and a particular pary’s public values. [ABSTRACT FROM AUTHOR]