Manajemen Komunikasi Industri Radio PT Mahaka Radio Integra dalam Mempertahankan Reputasi Setelah Masa Krisis Pandemi.

Communication to maintain reputation in the period after a crisis is really needed by companies to convey or explain what really happened. Reputation and crisis management communication is increasingly needed along with the rapid development of new media. The aim of this research was to determine the reputation and crisis management strategy of PT Mahaka Radio Integra in efforts to maintain reputation after the pandemic crisis. This research was carried out qualitatively using data collection methods, namely interviews and observations. This research describes how a company that is a market leader in the industrial radio sector can respond to reputation and crises and communicate them. Through this research we want to classify various strategies that have been implemented by PT Mahaka Radio Integra in practice in carrying out communications. In 2017, it acquired shares in PT Radio Ramako. This was done to develop and facilitate the needs of listeners. With the acquisition of three new radio stations, PT Mahaka Radio Integra has of course made several adjustments to develop the radio business, one of which is adding human resources. In 2020, all employees will work from home. For companies engaged in broadcasting services, listeners are a valuable market. Very important. At that time, we felt that listeners were no longer listening to radio via frequency waves (FM), this was due to government policy which ordered them not to leave the house. We have developed many things during the 2020-2022 pandemic period. Starting from the home broadcast policy for all broadcasters to the use of zoom technology as a face-to-face medium. The results of this research want to explain the strategy carried out by PT Mahaka Radio Integra in the post-pandemic period. [ABSTRACT FROM AUTHOR]