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10 Ways to Make the Most of Donor Data: Don't assume the analytics that work for other nonprofits will work for yours, and more tips from experts.

Authors :
WHEELER, DAVID L.
Source :
Chronicle of Philanthropy. Sep2024, Vol. 36 Issue 11, p22-25. 4p. 1 Color Photograph.
Publication Year :
2024

Abstract

This article discusses ten ways to effectively utilize donor data in fundraising efforts. It emphasizes the importance of tailoring data analytics to an organization's specific mission, activities, fundraising style, and budget. The article provides advice from various nonprofits and consultants, highlighting the need to focus on what makes donors different, track donor journeys, listen to donors, avoid focusing solely on high-dollar donors, integrate data systems, ensure events data feeds into the central database, use data visualization for strategic impact, build personas of donors, and use artificial intelligence thoughtfully. The article also emphasizes the importance of including information gathered during personal interactions in data analysis. [Extracted from the article]

Details

Language :
English
ISSN :
1040676X
Volume :
36
Issue :
11
Database :
Academic Search Index
Journal :
Chronicle of Philanthropy
Publication Type :
Periodical
Accession number :
179723306