Motif Penggunaan Twitter @Ohmybeautybank Terhadap Pemenuhan Kebutuhan Informasi Kecantikan.

This study aims to understand the motives for using Twitter @ohmybeautybank to meet the needs of beauty information by using the analysis of the Uses and Gratification theory introduced by Herbert Blumer and Elihu Katz in 1974. This theory is audience-centric because it is the audience that actively seeks and determines which media can meet their needs. The individual needs that the media satisfies according to Katz, Gurevitch, and Haas are cognitive, affective, personal integration, social integration, and tension release. The subjects in this study are late adolescents aged 18-22 years old students of Communication Sciences at Mulawarman University. The research method used is a descriptive qualitative method with data collection techniques through interviews, observations and documentation on three sources who are followers of @ohmybeautybank Twitter account. The results of the study showed that the motive for using @ohmybeautybank account was driven by cognitive, affective needs, personal integration, and tension release. Meanwhile, the need for social integration is not one of the main motives for users to strengthen relationships with others in carrying out their roles as social beings. [ABSTRACT FROM AUTHOR]