Goles y memes: la formación de identidades futboleras en las redes y las canchas.

Everyday life is where our passions and interests are staged. This research analyzes how new information and communication technologies, especially smartphones and socio-digital networks, have transformed the socialization of football information in Uruguay and Argentina. With a socio-anthropological approach, football identity practices and processes are observed in online and inperson contexts, and changes in the production, circulation and appropriation of football information, as well as in the interaction between fans and players, are highlighted. [ABSTRACT FROM AUTHOR]