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Detroit Marketing Director's "Presence Shines Brightly".
- Source :
-
Of Counsel . Sep2024, Vol. 43 Issue 9, p20-19. 5p. - Publication Year :
- 2024
-
Abstract
- The article presents an interview with Roy Sexton, Director of Marketing at Clark Hill. He discusses his unconventional career path into legal marketing, his approach to helping attorneys connect authentically with clients, and the common missteps law firms make in their marketing strategies. Topics discussed include the importance of internal marketing, the value of a cohesive brand message, and the challenges of being recognized within the firm.
- Subjects :
- *MARKETING executives
*MARKETING strategy
*INTERNAL marketing
Subjects
Details
- Language :
- English
- ISSN :
- 07303815
- Volume :
- 43
- Issue :
- 9
- Database :
- Academic Search Index
- Journal :
- Of Counsel
- Publication Type :
- Periodical
- Accession number :
- 179521191