The Casino Loyalty Paradigm: The Moderating Effect of Membership Tier.

The purpose of this study was twofold: (a) to measure the mediating effect of satisfaction on the casino service quality scale – satisfaction – loyalty model, and (b) to measure the moderating effect of a tiered loyalty club (high vs. low gaming worth) on this same model. Drawing from a casino sample in the southeastern region of the United States, this study reveals a significant mediation effect of satisfaction on the casino service quality – satisfaction – loyalty model. Furthermore, the casino service quality – satisfaction – loyalty model is moderated by a tiered loyalty club. These results provide theoretical and pragmatic implications for both tourism scholars and gaming professionals to understand consumer behaviors in the gaming industry. [ABSTRACT FROM AUTHOR]