Exploring the Drivers of Experience Relational Outcomes Among Eatertainment Restaurant Customers.

This article explores the relationships among eatertainment experience value, experience relationship quality, experience cooperation, and experience relational outcomes. Gathering data through the non-probability convenience sampling of 480 respondents in Denver, Colorado, this study examines the impact of eatertainment experience value on experience relational outcomes through experience relationship quality. The moderating effect of experience cooperation on the relationship between experience satisfaction and experience loyalty is also examined in this paper. The analysis, employing exploratory factor analysis and structural equation modeling, establishes the reliability and validity of the data. Overall, the findings of this study enhance the theoretical progress on the experiential concept in eatertainment restaurants and offer important implications for hospitality marketers. [ABSTRACT FROM AUTHOR]