Influence of demographic profiles in adoption of digital payment system in India: a multigroup invariance analysis.

Given the promising growth of digital payments in India, this study aims to identify motivational factors influencing digital payment acceptance among Indian consumers and how consumers perceive these services when segregated by demographic profiles of gender, age, education and income levels. An online survey targeting 386 respondents was targeted to study the key determinants of digital payments adoption. The study reveals that trust, subjective norm, perceived risk, ease of use, and usefulness are key predictors of digital payment adoption. In addition, invariance analysis provides empirical evidence of scale non-invariance when consumers are segregated by gender and education. The study is pioneering in digital payments as useful insights are gained, which can help policymakers and service providers design future strategies for wider acceptance of digital payments. [ABSTRACT FROM AUTHOR]