The chain coffee shop brand equity and the differences of the consumer segments' responses to its dimensions based on their brand usage frequency.

MLA

Nazmabadi, Kamran, and Alireza Motameni. “The Chain Coffee Shop Brand Equity and the Differences of the Consumer Segments’ Responses to Its Dimensions Based on Their Brand Usage Frequency.” Journal of Foodservice Business Research, vol. 27, no. 5, Sept. 2024, pp. 601–31. EBSCOhost, https://doi.org/10.1080/15378020.2022.2109373.

APA

Nazmabadi, K., & Motameni, A. (2024). The chain coffee shop brand equity and the differences of the consumer segments’ responses to its dimensions based on their brand usage frequency. Journal of Foodservice Business Research, 27(5), 601–631. https://doi.org/10.1080/15378020.2022.2109373

Chicago

Nazmabadi, Kamran, and Alireza Motameni. 2024. “The Chain Coffee Shop Brand Equity and the Differences of the Consumer Segments’ Responses to Its Dimensions Based on Their Brand Usage Frequency.” Journal of Foodservice Business Research 27 (5): 601–31. doi:10.1080/15378020.2022.2109373.