Comunicación y think tanks: valoración de la interactividad web de los laboratorios de ideas latinoamericanos.

The proposals of think tanks nowadays carry weight in political actions worldwide. The communicative actions of these centers are crucial in the relationship with their diverse audiences for their initiatives to have a notable influence. Through a quantitative content analysis, the present study gathers communicative tools and measures the degree of interactivity promoted by these online research centers through their official websites, the medium that has the greatest impact on their visibility and influence. The research focuses on the 25 most influential think tanks in Central and South America, according to the 2020 Global Go To Think Tank Index. The results show that the level of interactivity offered by the unidirectional tools of these think tanks is considerably high. However, in the case of bidirectional resources, which provide a greater opportunity for interaction and dialogue with the web user, greater use is made of those of an asymmetrical nature. The level of interactivity achieved is still insufficient, as not all the opportunities offered by the digital space are leveraged. [ABSTRACT FROM AUTHOR]