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The Business World's Favorite Laptop Has Barely Changed in 30 Years.

Authors :
Bousquette, Isabelle
Source :
Wall Street Journal - Online Edition. 8/9/2024, pN.PAG-N.PAG. 1p.
Publication Year :
2024

Abstract

Lenovo's ThinkPad laptop has remained largely unchanged over the past 30 years, and this consistency is what has made it a favorite among corporate technology leaders. The design of the ThinkPad has only seen minor updates, such as a thinner and lighter build, while maintaining its iconic features like the red dot over the "i" in "Think" and the red trackpoint on the keyboard. This strategy of staying the same may seem counterintuitive in an industry that values innovation, but it has paid off for Lenovo, which has consistently led in market share for personal computers. The ThinkPad's reliability, resilience, and global support have also contributed to its popularity among enterprise users. [Extracted from the article]

Details

Language :
English
Database :
Academic Search Index
Journal :
Wall Street Journal - Online Edition
Publication Type :
News
Accession number :
178912358