Preferences for the use of skincare products in Gen Z women from the perspective of marketing communication.

Subjects

Subjects :

*GENERATION Z
*SKIN care products
*PRODUCT quality
*CONSUMER preferences
*MARKETING strategy
*BRAND awareness

Details

Language :

English

ISSN :

28085957

Volume :

3

Issue :

10

Database :

Academic Search Index

Journal :

Indonesian Journal of Multidisciplinary Science

Publication Type :

Academic Journal

Accession number :

178904419

Full Text :

https://doi.org/10.55324/ijoms.v3i10.944