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How do hotels test their strategies? An approach from the strategic planning process.
- Source :
-
Anatolia: An International Journal of Tourism & Hospitality Research . Aug2024, p1-18. 18p. 1 Illustration. - Publication Year :
- 2024
-
Abstract
- This study examines how managers test strategies, focusing on their understanding of the strategic planning process, and aims to develop a framework for integrating cutting-edge technologies in strategy testing. We used elite interviews with top hotel managers in Turkey and a hermeneutic approach to establish this framework. Results indicate that managers have limited knowledge of strategy testing, which is not yet recognized as a distinct phase in strategy development. Scenario planning and AI-driven methods are only minimally adopted in the industry. We introduced a “techno-human” model that integrates AI and human-oriented decision-making for strategy testing. Our paper contributes significantly by analysing top managers’ use of testing methods in strategic management and highlighting an overlooked area in the literature. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 13032917
- Database :
- Academic Search Index
- Journal :
- Anatolia: An International Journal of Tourism & Hospitality Research
- Publication Type :
- Academic Journal
- Accession number :
- 178759166
- Full Text :
- https://doi.org/10.1080/13032917.2024.2386173