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Youth Participatory Action Communication Research: A Model for Developing Youth-Driven Health Campaigns.

Authors :
Kikut-Stein, Ava
Givan, Kathleen
Branson, Paulette
Fishman, Jeffrey
Bailey, Kavon
Paolicelli, Michelle
Crockett, Toni
Morris, Tamera
Adesipo, Ajibola
Allen, Dayana
Blanco-Liz, Ashley
Bonds, Leticia-Faith
Brooks, Ny’zera
Carriker, Malaysia
Francis, Katherine
Jean Pierre, Micah
Konner, Holly
Myers, Ryen
Newkirk, Naiim
Poole, Milan
Source :
Health Communication. Aug2024, p1-16. 16p. 6 Illustrations.
Publication Year :
2024

Abstract

Youth offer valuable insight on health communication needs and solutions in their communities. We propose youth participatory action communication research (YPACR) as a model for health campaign development that engages youth perspectives in applying systematic theory-informed communication research to addressing youth-identified health priorities. YPACR informed a series of paid high school internship programs in West Philadelphia, in which youth interns identified mental health help-seeking communication as a need among peers. In Phase 1, guided by the reasoned action approach and Hornik & Woolf method, youth interns conducted a survey measuring behavioral beliefs, normative beliefs, and control beliefs associated with mental health help-seeking, as well as trusted sources of mental health information, among local high school students. Survey results suggested control (self-efficacy) was an important message target and peers were trusted mental health information sources. In Phase 2, youth interns developed TikTok-style messages focused on strengthening control beliefs and promoting a youth-selected mental health support resource. Youth interns distributed an online survey experiment to test whether youth-created messages shown alongside resource information increased help-seeking self-efficacy compared to an information-only control. The YPACR framework contributed to youth-relevant campaign goals, study measurements, recruitment approaches, data interpretation, and message design. We discuss the benefits and challenges of this youth-driven health campaign development model and recommendations for future research. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
10410236
Database :
Academic Search Index
Journal :
Health Communication
Publication Type :
Academic Journal
Accession number :
178729099
Full Text :
https://doi.org/10.1080/10410236.2024.2386713