WEMOBI CASE - REDEFINING PASSENGER ROAD TRANSPORTATION IN BRAZIL.

Dilemma - An immediate and evident dilemma is the choice between leveraging the company via a pipeline or a platform. Another important consideration, although less explicit, are the trade-offs between scalability, quality control, and limitation of liability on digital platforms. Educational Objective - After discussing this case, students are expected to: a) Understand the main business characteristics of pipeline and platform types; b) Understand the difference in scalability between pipelines and digital platforms; c) Understand the trade-off between scalability and quality control on digital platforms; d) Understand the trade-off between quality control and limitation of liability on digital platforms. Context - Thiego Paes, Head of Business Development at Wemobi, is examining possible strategies to expand the company’s operations, a Brazilian digital platform that connects passengers and bus companies. Main Theme - The scalability of digital platforms in the passenger road transport sector in Brazil. Audience - The case is recommended for undergraduate or graduate students in courses related to the field of management. Its application is suitable for courses in strategy, digital transformation, and innovation. Originality/Value - The case stands out for exploring concepts of digital platforms applied to the road passenger transport sector in Brazil. By focusing on the challenges faced by a Brazilian startup in this realm, the case offers unique value to enrich discussions related to digital transformation in this sector. [ABSTRACT FROM AUTHOR]