Entertaining Politics: O uso do humor pela Iniciativa Liberal como estratégia de campanha política nas Europeias e Legislativas de 2019.

In the past decades, the frontier between entertainment and politics has been shrinking, as politicians and political parties use tactis from the entertainment field to gather electorate. This work studies the use of this kind of tactics by Iniciativa Liberal in 2019's Europeans and Legislatives, in order to grasp how this emergent political party used humor to grab the attention of its potential electorate. The research applies a semiotic analysis to a corpus made of some of the party's 2019 outdoors. The results point to a use of analogies of popular culture and satire in the construction of humor. This tactics were used for differentiation from other Portuguese political parties and to clarify the party's political ideals in memorable phrases. Humor was still used to liberate tension in the electorate in relation to problems of the Portuguese political landscape, furthering an emotional connection through laughter. [ABSTRACT FROM AUTHOR]