How Communicators Lead @ the Best Global Companies.

Authors :: Leaper, Norm
Source :: Communication World. Apr/May99, Vol. 16 Issue 5, p33. 4p. 1 Color Photograph, 1 Black and White Photograph.
Publication Year :: 1999
Abstract: Highlights the report `Best Practices in Global Communications,' by the Public Affairs Group Inc. of Washington, D.C. Conclusion that the communication function must take the lead in supporting the corporation; Companies that have the most recognized global brands; Strengths the global communication staff should have; Use of vast amount of research by best practices companies.