THE REVOLUTION IN VISUAL CREATION: Generative Artificial Intelligence.

The integration of artificial intelligence (AI) in audiovisual creation is redefining the boundaries between human creativity and technological potential. Its use is widespread in social networks. This research will review the technical background and aims to analyse the application of AI in the different stages of visual production. It will study whether communication professionals can take advantage of their knowledge to get more out of these tools. The conclusions determine that AI is involved in the emergence of new forms of artistic and communicative expression. [ABSTRACT FROM AUTHOR]