SINGLES: The Challenge for Brands to Understand their Consumption through Social Networks in Spain.

Times have changed and we are experiencing a real demographic and technological revolution, in which the single person, also known as the single, is not only a synonym for free, happy and rich, but also has a high consumption of Internet and social networks. In Spain, the growth of this social group has turned it into a community with consumer behaviour that is relevant for companies. The analysis of communication and marketing strategies, especially those related to online shopping and social media consumption, is key for brands to connect with this target group and offer them what they need. [ABSTRACT FROM AUTHOR]