Evian pours $20 mil into luxury.

This article provides information on print and outdoor campaign of Evian bottled water, marketed by Great Brands of Europe in the U.S. in 1999. Evian introduces an estimated $20 million print and outdoor campaign with the new tagline and a fresh creative tack. The work from Messner Vetere Berger McNamee Schmetterer/Euro RSCG features Evian water being used for luxurious purposes. One advertising shows a bartender making a mixed drink by combining the contents of a large and small bottle of Evian into a martini glass. In the background, his entire bar supply is made up of Evian bottles. The new effort breaks in May 1999 issues of consumer magazines such as Allure, Paper and Detour and on outdoor boards in Los Angeles, California and New York.