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Can the Next CMO Brand America?
- Source :
-
Brandweek . 7/25/2005, Vol. 46 Issue 28, p22-22. 3/4p. - Publication Year :
- 2005
-
Abstract
- Focuses on the factors that should be considered by appointed U.S. chief marketing officer Karen Hughes to produce effective marketing efforts that can improve the image of U.S. brands. Prioritization of findings and creation of an action plan; Development of a value proposition; Approaches that can be taken to promote U.S. brands positively around the world.
- Subjects :
- *CHIEF marketing officers
*MARKETING strategy
*BRAND image
FEDERAL employees (U.S.)
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 46
- Issue :
- 28
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 17841760