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Anti-racist beauty micro-enterprises: Black women's subversive entrepreneurship in Cali, Colombia.

Authors :
Ruette-Orihuela, Krisna
Viveros Vigoya, Mara
Ramírez-Torres, Danny
Valencia-Murraín, Emilia Eneyda
Lucumí-Mosquera, Lina
Source :
Ethnic & Racial Studies. Sep2024, Vol. 47 Issue 11, p2411-2432. 22p.
Publication Year :
2024

Abstract

This paper explores how Black women entrepreneurs in Cali, Colombia confront racism and sexism, as they engage in the expanding neoliberal beauty market. We argue that anti-racist entrepreneurial experiences in Cali are shaped by four interconnected processes: First, changes in gender and development policies, aligned with inclusive neoliberal development projects. Second, the limitations of state neoliberal multicultural policies, which has made activists aware of the need to address racism and sexism. Third, activist's appropriation of the intersectional turn, allowing them to recognize articulations between racism, classism and sexism. Fourth, the adoption of anti-neoliberal discourses supporting distributive and solidarity practices. Our analysis suggests that while entrepreneurial anti-racist actions do not generate radical or permanent changes in the beauty industry, they do have material and symbolic effects in Black women's experiences of racial justice. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
01419870
Volume :
47
Issue :
11
Database :
Academic Search Index
Journal :
Ethnic & Racial Studies
Publication Type :
Academic Journal
Accession number :
178298234
Full Text :
https://doi.org/10.1080/01419870.2024.2329340