СТРАТЕГИЧЕСКИ НАСОКИ ЗА ВЗЕМАНЕ НА УПРАВЛЕНСКИ РЕШЕНИЯ ЗА ЗДРАВЕН ТУРИЗЪМ В ПЕРИОД НА КРИЗА.

In this article, we aim to examine and emphasize the need for management solutions to transform the standard tourism product of destination Bulgaria into a health-oriented one. The result of the set goal is the survey conducted among thirty Bulgarian tour operators or agencies of international ones operating on the Bulgarian Southern Black Sea coast, selected at random, with the potential to diversify their product. The presented analysis makes it possible to formulate recommendations and strategic guidelines for the reorientation of mass tourism towards health. [ABSTRACT FROM AUTHOR]