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Negocios y estrategias de marketing con IA.
- Source :
-
Hacer Empresa . feb2024, Issue 129, p80-85. 3p. - Publication Year :
- 2024
-
Abstract
- The adoption of artificial intelligence (AI) is crucial for business agility, efficiency, and productivity. Companies that incorporate AI are more agile, efficient, and productive. AI can be implemented in all areas of the business, including predictive analysis, process automation, customer service, and supply chain optimization. In marketing, different approaches can be used to leverage AI, such as generating texts adapted to the brand's tone of voice, selecting appropriate tools, and developing proprietary systems. It is important to give precise instructions to AI systems, and tips are provided for using it effectively in marketing. [Extracted from the article]
Details
- Language :
- Spanish
- ISSN :
- 23937653
- Issue :
- 129
- Database :
- Academic Search Index
- Journal :
- Hacer Empresa
- Publication Type :
- Periodical
- Accession number :
- 178265054