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Negocios y estrategias de marketing con IA.

Authors :
OBERLANDER, RAQUEL
Source :
Hacer Empresa. feb2024, Issue 129, p80-85. 3p.
Publication Year :
2024

Abstract

The adoption of artificial intelligence (AI) is crucial for business agility, efficiency, and productivity. Companies that incorporate AI are more agile, efficient, and productive. AI can be implemented in all areas of the business, including predictive analysis, process automation, customer service, and supply chain optimization. In marketing, different approaches can be used to leverage AI, such as generating texts adapted to the brand's tone of voice, selecting appropriate tools, and developing proprietary systems. It is important to give precise instructions to AI systems, and tips are provided for using it effectively in marketing. [Extracted from the article]

Details

Language :
Spanish
ISSN :
23937653
Issue :
129
Database :
Academic Search Index
Journal :
Hacer Empresa
Publication Type :
Periodical
Accession number :
178265054