Aproximación a la conformación lingüística y discursiva del anuncio comercial impreso en el siglo XIX.

Along the lines of the analyses about secondary genres derived from news texts, this study focuses on the discursive shaping of the nineteenth century printed advertisements. The interest in such texts arises from the need to analyze the historical shaping of advertising discourse, which from the very beginning has allowed for the coexistence not only of an informative purpose but also, jointly, of a persuasive aim which favors the appearance of linguistic features and discursive strategies. We use a corpus made up of printed advertisements published (1389 examples in total) in La Correspondencia de España (2/1/1860-27/6/1925), one of the first newspapers to initiate business journalism in Spain. We trace, within the discourse tradition’s paradigm, different typologies of printed advertisements configured discursively in a different way depending on their profile (communicative distance vs. communicative immediacy) and pragmatic accommodation to the communicative purposes. [ABSTRACT FROM AUTHOR]