Sugar-free fruit drink for the health-conscious.

The article focuses on ONE54 South Africa, a Cape Town-based retail brand-building business, and its launch of A1 Fruit Water, a natural sparkling water infused with citrus flavors sourced from local farms in Hoedspruit. It mentions the company operates lean with outsourced functions like marketing and sales, emphasizing its commitment to supporting the South African economy through partnerships with local farmers and production facilities in KwaZulu-Natal.