ENTERPRISE DEVELOPMENT STRATEGY IN THE GLOBAL ENVIRONMENT.

Enterprises develop and interact with the global environment. Their activities are influenced by various factors, and timely identification of the degree of their influence allows forecasting business development and reasonably choosing development strategies. The puprose of the paper is to develop a toolkit for evaluating an enterprise in a global environment for choosing a development strategy. The ability of enterprises to simultaneously achieve advantages in the domestic and international markets characterizes the expediency of using process and system approaches, as well as the use of competitive advantages. The implementation of the elements of the structural and logical model of ensuring the stable development of enterprises involves the use of methods of comparative and structural analysis, expert assessments, taxonomic method and generalization. Achieving the desired state occurs due to changes in the state of the enterprise, the causes of which are the interaction of a set of conditions of the global environment. To predict changes in the state of enterprises, it is proposed to develop methodological support for evaluating the development of business systems and using management tools in the development and implementation of strategies. The interpretation of metastate indicators allows assessing trends in business systems and developing strategies, as well as priority areas for future development. As a result of the research, a toolkit for assessing enterprise development trends was formed, which will allow business systems to gain additional benefits in the global environment and form a development strategy. The methodology for assessing the development of enterprises can be used in any industry. The paper makes a contribution to the research of the methodology for assessing the development of enterprises that can be applied to other enterprises, not only to the Kharkiv area. In the event of a change in the influence of global environmental factors, the degree of influence should be specified. The work offers an opportunity to develop further research from the point of view of strategic management, the concept of six sigma, and production optimization. [ABSTRACT FROM AUTHOR]