"I'M KEITH. AND I EAT FOOD".

Keith Lee, a former MMA fighter, has gained popularity on TikTok as a food critic with over 16 million followers. His videos, filmed in his car, showcase him trying and rating food from small, local restaurants across the country. Lee's reviews have had a positive impact on the restaurants he visits, often leading to increased business and online presence. Despite his fame, Lee sees himself as a regular person who enjoys eating food, rather than a celebrity or influencer. His genuine and fair approach to reviewing has resonated with his followers and restaurant owners. Additionally, Lee's journey on TikTok has helped him overcome social anxiety and career setbacks, leading to his success as a food critic and the opportunity to build a food empire. However, his fame has also brought controversy, with some criticizing his critiques of restaurants and accusing him of negatively affecting Black-owned businesses. Despite these challenges, Lee remains dedicated to using his platform to uplift families and communities, and he has become a recognized figure in philanthropy. [Extracted from the article]