Marketing and religion - Spiritual commitment and church engagement of a Portuguese Parish: A principal component analysis.

Marketing is an area that has always been updated over time, considering it fundamental to adapt to the changes and evolution of the market and consumers. Consequently, the enlargement of marketing to new areas has been a growing reality. Based on this reality and within the scope of Religious Marketing, a study was carried out for the Parish of Poiares, in Portugal. The general objective was to characterize the profile of the parishioners, with the intention of subsequently defining strategies and implementing religious marketing tactics in the context of the parish of Poiares. To this end, an empirical work of qualitative nature was carried out, through the application of a questionnaire survey to a non-probabilistic convenience sample of 120 individuals. This empirical work had as its main objectives to understand the level of spirituality/involvement of the parishioners and the factors that register their greater or lesser satisfaction. [ABSTRACT FROM AUTHOR]