Sony's Entertainment Unit Syncs Up for Success, With or Without Paramount.

Sony's entertainment unit is increasingly becoming the main source of revenue for the company, with games, music, and movies accounting for nearly 60% of its overall revenue. Sony has been investing heavily in content creation, acquiring game studios and animation streaming platforms. The company aims to maximize synergies across its entertainment assets and has seen success in cross-promotion, such as the popular PlayStation game "Marvel's Spider-Man 2" and the HBO series "The Last of Us." Sony's strategy focuses on selling content rather than running its own streaming service, and it has also been exploring licensing its intellectual property for theme park attractions and other ventures. [Extracted from the article]