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Does Staging Your House Really Help It Sell for More Money?

Authors :
Dagher, Veronica
Source :
Wall Street Journal - Online Edition. 5/21/2024, pN.PAG-N.PAG. 1p.
Publication Year :
2024

Abstract

The demand for home staging services is increasing, leading to higher prices. Home sellers are investing more in staging their homes in order to attract buyers and potentially sell for a higher price. Real estate agents believe that staged homes tend to sell faster and for more money than unstaged homes because staging helps buyers visualize themselves in the space and overlook any flaws. However, staging can also delay the sale timing, reduce the seller's profits, and complicate the moving process. The cost of staging varies depending on the size and location of the home, with prices ranging from a few hundred dollars for a one-time consultation to tens of thousands of dollars for a complete redecoration. Virtual staging is a more budget-friendly option, but it carries the risk of disappointing buyers when the actual decor doesn't match the virtual representation. Despite the potential drawbacks, staging has proven to be beneficial for vacant homes, homes with worn-out furniture, or homes with a specific look. According to a report by the National Association of Realtors, staging can increase offers and help homes sell faster. [Extracted from the article]

Subjects

Subjects :
*PUBLIC relations
*REAL property

Details

Language :
English
Database :
Academic Search Index
Journal :
Wall Street Journal - Online Edition
Publication Type :
News
Accession number :
177436831