IMPACTO DE LAS REDES SOCIALES EN LOS PROYECTOS COMUNITARIOS EN LA REGIÓN DE MURCIA.

This article presents the results of an empirical investigation aimed at analyzing the influence of social networks on community projects promoted in neighborhoods in situations of vulnerability and/or social exclusion. First, the universe of community projects in a delimited territorial context (region of Murcia, Spain) is characterized and, subsequently, the impacts that social networks have had on them (content, typology, linkage, internal/external communication plan, aims, scope, participation, competencies, training and proposals) are analyzed. As for the procedure, the 22 community projects were analyzed from their inception (2021) to (2023), through documentary analysis (projects, memories) and digital/social networks and/or platforms (Instagram, Facebook, X, Tiktok, Youtube and Web); 1282 documents/graphs were analyzed. Subsequently, semi-structured interviews were conducted with the professionals responsible for the universe of community projects, questionnaires were applied and a discussion group was formed with the professionals involved. The data collection instruments were previously validated. The results obtained show the importance and impact of social networks in the projects, becoming virtual community spaces that generate citizen participation, favoring the dissemination of actions and processes, the visibility of participants and results, the transparency of participatory processes, actions and decisions, as well as the promotion of community synergies. [ABSTRACT FROM AUTHOR]