Generation Z tourists' experience and delight in rural tourism: the mediating role of customer engagement.

This article discusses a study on customer engagement in rural tourism, with a specific focus on Generation Z tourists. The study found that customer experience dimensions such as education, entertainment, aesthetics, authenticity, and hedonism have a positive impact on customer engagement. Furthermore, customer engagement was found to positively influence customer delight. The study suggests that rural tourism managers should offer educational activities, promote local arts and crafts, protect the environment, and create authentic and hedonic experiences through festivals to engage Generation Z tourists. [Extracted from the article]