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Technology exploration of micro, small, and medium enterprises in Kuningan Regency, Indonesia.

Authors :
Fitriani, Lili Karmela
Wachjuni
Krisdiawan, Rio Andriyat
Hamzah, Amir
Source :
Indonesian Journal of Multidisciplinary Science. Feb2024, Vol. 3 Issue 5, p1-7. 7p.
Publication Year :
2024

Abstract

This document presents the findings of a study conducted in Kuningan Regency, Indonesia, which examines the use of technology in micro, small, and medium enterprises (MSMEs). The study utilizes Structural Equation Modeling (SEM) to analyze the data and evaluate the relationship between technology learning orientation, competitive advantage, and MSME performance. The results indicate that technology learning orientation and digital marketing have a significant impact on both competitive advantage and MSME performance. The document serves as a valuable resource for researchers interested in understanding the role of technology in MSMEs and suggests that continuous learning and innovation are crucial for improving performance and maintaining a competitive edge. [Extracted from the article]

Details

Language :
English
ISSN :
28085957
Volume :
3
Issue :
5
Database :
Academic Search Index
Journal :
Indonesian Journal of Multidisciplinary Science
Publication Type :
Academic Journal
Accession number :
177232590
Full Text :
https://doi.org/10.55324/ijoms.v3i5.817