AI CHANGES EVERYTHING.

Artificial Intelligence (AI) is having a significant impact on the news industry, both positively and negatively. Generative AI technologies offer productivity gains for newsrooms, but they also have the potential to spread misinformation. AI-powered search engines, such as Google's Search Generative Experience, provide users with succinct answers, potentially reducing their inclination to click on news sites. News publishers are concerned about the copyright infringement and anticompetitive tactics associated with AI. However, some publishers see the potential benefits of AI, such as improved reporting speed and efficiency. They are exploring ways to adapt to this new technology, including leveraging email newsletters and push notifications to drive traffic to their sites. It is crucial for publishers to develop strategies to maintain a direct relationship with their audience in the face of AI-generated search results. Collaboration and sharing best practices among publishers are essential for navigating the challenges posed by AI. [Extracted from the article]