Refinery29's New Owner Plans to Cover Sports, Buy More Media Companies.

Sundial Group of Cos., the parent company of Essence magazine, has created a new holding company called Sundial Media Group. Led by advertising executive Kirk McDonald, the company aims to acquire more publishers and expand its media portfolio. Sundial Media Group recently agreed to purchase Vice Media's women's lifestyle site Refinery29. Sundial's executive chairman, Richelieu Dennis, stated that the company is interested in acquiring publications that drive cultural conversations, with a particular focus on sports. Sundial also owns Essence Ventures, Afropunk, and Beautycon. [Extracted from the article]