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Apple Sees Growing Backlash Against Ad Depicting Crushed Creative Tools.

Apple Sees Growing Backlash Against Ad Depicting Crushed Creative Tools.

Authors :
Tilley, Aaron
Source :
Wall Street Journal - Online Edition. 5/9/2024, pN.PAG-N.PAG. 1p.
Publication Year :
2024

Abstract

Apple is facing criticism for an advertisement that depicts creative tools being crushed and replaced by a new iPad. The ad, which was shown during a virtual launch of new iPads, has been widely criticized on social media. Some critics see the ad as a symbol of Apple's power and the potential for artificial intelligence to replace human creativity. Apple has a history of successful advertising campaigns, but this particular ad has been seen as heavy-handed and nihilistic. The company is hoping that the new iPads will help revitalize its tablet business, which has seen declining sales. [Extracted from the article]

Details

Language :
English
Database :
Academic Search Index
Journal :
Wall Street Journal - Online Edition
Publication Type :
News
Accession number :
177117766