Back to Search
Start Over
Apple Sees Growing Backlash Against Ad Depicting Crushed Creative Tools.
Apple Sees Growing Backlash Against Ad Depicting Crushed Creative Tools.
- Source :
-
Wall Street Journal - Online Edition . 5/9/2024, pN.PAG-N.PAG. 1p. - Publication Year :
- 2024
-
Abstract
- Apple is facing criticism for an advertisement that depicts creative tools being crushed and replaced by a new iPad. The ad, which was shown during a virtual launch of new iPads, has been widely criticized on social media. Some critics see the ad as a symbol of Apple's power and the potential for artificial intelligence to replace human creativity. Apple has a history of successful advertising campaigns, but this particular ad has been seen as heavy-handed and nihilistic. The company is hoping that the new iPads will help revitalize its tablet business, which has seen declining sales. [Extracted from the article]
Details
- Language :
- English
- Database :
- Academic Search Index
- Journal :
- Wall Street Journal - Online Edition
- Publication Type :
- News
- Accession number :
- 177117766